As a blogger (I write about digital marketing), I’ve always been more drawn to in-house affiliate programs. Recently, I got into squirrly’s program (they got me with the 70% in commissions out of all sales, I have to admit it). But with all the new stuff I learned from this post, I’m seriously considering expanding. Thanks a lot for the useful tips.
Individual stations such as WPBS-TV (in Watertown, New York) and KPBS (in San Diego, California) are not allowed to be owned by the Public Broadcasting Service; most belong to local community non-profit groups, universities or local and state educational organizations. The national PBS system is owned collectively by hundreds of broadcasters in communities nationwide. Individual member stations are free to carry large amounts of syndicated programming and many produce their own educational or edutainment content for distribution to other PBS member stations through services like American Public Television or the National Educational Television Association; likewise, most content on PBS's core national programming service is produced by various individual member stations such as WGBH-TV, WNET and WETA-TV. These are not affiliate stations in that the ownership of the main network is not independent of ownership of the individual local stations.
Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization (SEO), paid search engine marketing (PPC – Pay Per Click), e-mail marketing, content marketing, and (in some sense) display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner.