Tradedoubler was founded in 1999 by two young Swedish entrepreneurs. They have offices in the UK and multiple countries throughout Europe, including Sweden, Germany, France, Poland and Spain. Their focus has always been to provide smarter results for both clients and affiliates through technology. In 18 years, they’ve amassed an army of 180,000 active publishers, connecting them to over 2,000 merchants in Europe and the UK. Many of these merchants are household names.
Affiliate marketing is commonly confused with referral marketing, as both forms of marketing use third parties to drive sales to the retailer. The two forms of marketing are differentiated, however, in how they drive sales, where affiliate marketing relies purely on financial motivations, while referral marketing relies more on trust and personal relationships.
Building trust with your audience is paramount in affiliate marketing, and the quickest way to lose trust is to recommend products either you haven’t used before or that aren’t a good fit for your audience. Also make sure you never tell anyone to directly buy a product, you are simply recommending the product. The more helpful you are and the more you make quality recommendations, the more likely your web visitors will come back for your expertise.
Unlike the modern-day affiliation model with commercial stations, in which network programming is only shared between the main station in a given market and any repeaters it may operate to extend its coverage, PBS is not beholden to exclusive programming agreements with stations in the same metropolitan area. In some markets, the network maintains memberships with two noncommercial educational stations – in some cases, these are owned by the same entity – which split the programming rights. To avoid programming conflicts, the network utilizes a Program Differentiation Plan to assign programming quotas in these situations, resulting in the primary member station carrying more PBS-distributed programming than the secondary member; the number of two-to-a-market PBS members (not counting repeaters of the market's main PBS outlet) has been steadily decreasing since the early 2000s, with few remaining outside larger markets.
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StudioPress itself is somewhat of a niche product as it is targeted to existing WordPress users who found setting up and managing a WordPress site too difficult or time-consuming. StudioPress prides itself on being easy to use, but their main claim to fame is that their hosted websites are “faster and more secure” than other WordPress hosting companies as well as using the “Genesis framework” which is supposedly more SEO friendly than other WordPress builds.