Affiliate marketing is an effective money-making strategy for countless online entities – however, as straightforward as it is in theory, success is rarely as easy as it looks. The best way to build a dedicated audience for any blog is to carefully and clearly define its target audience right from the start, and then create content that caters to that audience. It is also considered as important strategy for creating and publishing a successful blog is to develop content that isn’t readily available elsewhere in the blogosphere or on the web. Eventually, thanks for sharing your experience with us.
Hey. Yes you can use just one website to promote multiple affiliate programs, but I’d say that your website should focus on just one niche. So you mention, SellHealth, that would lead me to believe your site is about health and fitness. I would then advise you to stick to that niche rather than promoting unrelated products like dog leashes and fashion accessories.
Many affiliate programs run with last-click attribution, where the affiliate receiving the last click before the sale gets 100% credit for the conversion. This is changing. With affiliate platforms providing new attribution models and reporting features, you are able to see a full-funnel, cross-channel view of how individual marketing tactics are working together. For example, you might see that a paid social campaign generated the first click, Affiliate X got click 2, and Affiliate Y got the last click. With this full picture, you can structure your affiliate commissions so that Affiliate X gets a percentage of the credit for the sale, even though they didn’t get the last click.
If the above locations do not yield information pertaining to affiliates, it may be the case that there exists a non-public affiliate program. Utilizing one of the common website correlation methods may provide clues about the affiliate network. The most definitive method for finding this information is to contact the website owner directly if a contact method can be located.
Many affiliate programs will often run promotions with good discounts or giveaways that might be attractive to your audience. For example, if you're an Amazon Associate and the site have a big Holiday Sale, it would be the perfect opportunity for you to promote discounts to your website visitors. This is a great way to promote your offers while also providing good value to your audience.
Don’t put all your eggs in one basket. If you only promote one merchant’s products, you are stuck with their commissions, their landing pages, and ultimately, their conversion rates. It is important to work with many different merchants in your niche and promote a wide range of products. This affiliate marketing strategy will diversify the amount of commissions you make and create a steady stream of revenue when building an affiliate website.
This was also done by MyNetworkTV in the 2009-10 season in Des Moines, Iowa and Memphis, Tennessee after it lost their individual affiliates in those markets to other networks as it offered the network's last season of WWE Friday Night Smackdown to the local CW affiliates in both cities without forcing them to carry the remainder of MyNetworkTV's schedule.
The best way to think about affiliate marketing is quality over quantity. There are a lot of small websites that will promote your product, but the key is finding a small number of partners that will deliver conversions. For example, an equity management services firm has over 20,000 affiliates in its system, but only about 25 affiliates generate 85 percent of revenue.
Let no one tell you that email marketing is dead. An email list is crucial for every affiliate marketer. You can start building up your email list with a lead magnet (like the information products mentioned previously) or even just by encouraging your audience to sign up for your updates. You can then push your content to this audience via email and also direct them to your affiliate offers. Don't be sleazy about the sales, but if you build up enough trust with your email audience; when the time comes, they will not mind purchasing a product from you.
That being said, LinkConnector’s platform looks and feels outdated and is rather clumsily designed. Their dashboard also makes it difficult to find “hot” products or compare conversion rates, leaving affiliates somewhat in the dark about which products to choose. Ironically, despite their low-quality website, they offer some of the best customer service in the affiliate space.
Tradedoubler was founded in 1999 by two young Swedish entrepreneurs. They have offices in the UK and multiple countries throughout Europe, including Sweden, Germany, France, Poland and Spain. Their focus has always been to provide smarter results for both clients and affiliates through technology. In 18 years, they’ve amassed an army of 180,000 active publishers, connecting them to over 2,000 merchants in Europe and the UK. Many of these merchants are household names.
Further, with the ability of digital television stations to offer a distinct programming stream on a digital subchannel, traditional dual affiliation arrangements in which programming from two networks is combined into a single schedule are becoming more rare. KEYC-TV in Mankato, Minnesota is one such example, carrying CBS programming on its 12.1 subchannel and Fox on 12.2. KEYC's Watertown, New York sister station WWNY-TV follows this same pattern (CBS on 7.1 and Fox on 7.2), but supplements this with a 15kW low-power station broadcasting in high definition on the same transmitter tower under the control of the same owners, using the same studios to provide a second high definition channel for the Fox affiliate.
Since the emergence of affiliate marketing, there has been little control over affiliate activity. Unscrupulous affiliates have used spam, false advertising, forced clicks (to get tracking cookies set on users' computers), adware, and other methods to drive traffic to their sponsors. Although many affiliate programs have terms of service that contain rules against spam, this marketing method has historically proven to attract abuse from spammers.
One notable exception to the survival of secondary affiliations are stations owned by West Virginia Media Holdings. WTRF-DT2 in Wheeling and WVNS-DT2 in Beckley, West Virginia both had Fox as their primary affiliation and MyNetworkTV as a secondary affiliation. Until WTRF lost its Fox affiliation in 2014 to NBC affiliate WTOV-TV (leaving WTRF-DT2 with MyNetworkTV and WVNS as the only one with affiliations from both), each network was carried on the second digital subchannel of WTRF-TV and WVNS-TV, respectively, both of which carry CBS programming on their main signals. Another example is WBKB-TV in Alpena, Michigan, owned by Stephan Marks, which also carries CBS programming on its main signal and both Fox and MyNetworkTV on its second digital subchannel. In addition, however, WBKB-TV also has an ABC affiliate on WBKB-DT3, giving the station four different network affiliations between three subchannels.
Forms of new media have also diversified how companies, brands, and ad networks serve ads to visitors. For instance, YouTube allows video-makers to embed advertisements through Google's affiliate network. New developments have made it more difficult for unscrupulous affiliates to make money. Emerging black sheep are detected and made known to the affiliate marketing community with much greater speed and efficiency.