Always disclose your affiliate relationship. Most visitors will probably understand that graphic ad will lead to your getting paid, but if you write a review or use an in-text link as a recommendation, you want your readers to know that may lead to compensation as well. This ensures you retain transparency and trust with your readers, but also, it's required by the FTC's endorsement rules.


On behalf of Tax Executives Institute, I am writing to voice the Institute's opposition to proposed regulations on "Procurement Methods: Contract Terms and Conditions: Use of Affiliates to Avoid Taxation on Income from State Contracts," which were issued this summer by the Board of Public Works and published in the Maryland Register on August 29, 1997.
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