In 2006, the most active sectors for affiliate marketing were the adult gambling, retail industries and file-sharing services.:149–150 The three sectors expected to experience the greatest growth are the mobile phone, finance, and travel sectors. Soon after these sectors came the entertainment (particularly gaming) and Internet-related services (particularly broadband) sectors. Also several of the affiliate solution providers expect to see increased interest from business-to-business marketers and advertisers in using affiliate marketing as part of their mix.:149–150
In 2009, after many years of decline, the era of secondary affiliations to multiple major networks (once common in communities where fewer stations existed than networks seeking carriage) finally came to an end at the smallest-market U.S. station, KXGN-TV in Glendive, Montana (which was affiliated with both CBS and NBC). The digital conversion allowed KXGN to carry CBS and NBC programming side-by-side on separate subchannels, essentially becoming a primary affiliate of both networks.
Recent corporate changes and folding 2Checkout into a larger company that is involved in payment processing and e-commerce means that the affiliate program can sometimes feel somewhat neglected. But the ability to generate custom coupon codes and the comprehensive knowledge base make 2Checkout a good option for experienced affiliates with an established user base. But if you’re just entering the affiliate field for the first time, 2Checkout might not be where you want to start.
In the United States, Federal Communications Commission (FCC) regulations limit the number of network-owned stations as a percentage of total national market reach. As such, networks tend to have O&Os only in the largest media markets (such as New York City and Los Angeles), and rely on affiliates to carry their programming in other markets. However, even the largest markets may have network affiliates in lieu of O&Os. For instance, Tribune Broadcasting's WPIX serves as the New York City affiliate of The CW, which does not have an O&O in that market. On the other hand, several other television stations in the same market – WABC-TV (ABC), WCBS-TV (CBS), WNBC (NBC), WNJU (Telemundo), WNYW (Fox), WWOR-TV (MyNetworkTV), WPXN-TV (Ion Television), WXTV-DT (Univision) and WFUT-DT (UniMás) – are O&Os.
If you are building a site that has the potential for information that will never age and remain useful for your audience, you have the opportunity to create what is known as evergreen content. It's important to carry out extensive keyword research before planning any evergreen content for a site like this, as your site could hugely benefit from the proper usage of keywords within such content.
One big difference between SkimLinks and VigLinks, however, is that once you’re approved by the company, you can choose to work with any merchant or program on its platform. SkimLinks has also published a white paper discussing its partnership with Buzzfeed, giving SkimLinks a lot of credibility. SkimLinks also has a higher tier of vetted merchants called “Preferred Partner” and “VIP” that both pay higher commissions than standard merchants.