In the case of cost per mille/click, the publisher is not concerned about whether a visitor is a member of the audience that the advertiser tries to attract and is able to convert, because at this point the publisher has already earned his commission. This leaves the greater, and, in case of cost per mille, the full risk and loss (if the visitor cannot be converted) to the advertiser.
Stations which carry a network's programming by method of affiliation maintain a contractual agreement, which may allow the network to dictate certain requirements that a station must agree to as part of the contract (such as programming clearances, local programming quotas or reverse compensation of a share of a station's retransmission consent revenue to the network). Affiliation contracts normally last between three and five years, though contracts have run for as little as one year or as long as ten; in addition, if a company owns two or more stations affiliated with the same network, affiliation contracts may have end-of-term dates that are the same or differ among that company's affiliates, depending on when a particular station's affiliation agreement was either previously renewed or originally signed.[1]
31, 1969, organizations requesting rulings or determinations that they are affiliates of a governmental unit must discuss in the request the presence or absence of each of the factors listed (in situations in which no ruling or determination has been received and facts and circumstances relevant to the determination (regarding the otherwise necessary administration of the law).