JVZoo was founded in 2011 and has since rocketed to near the top as one of the most popular affiliate programs out there. JVZoo is unusual in that there are no upfront costs for either publishers or merchants (advertisers). JVZoo’s income is exclusively from charging fees (to both the merchant and the affiliate) after a sale has been made. It is also unusual in that it pays commissions “instantly” via PayPal rather than once a week/fortnight/month like other affiliate programs.
Further, with the ability of digital television stations to offer a distinct programming stream on a digital subchannel, traditional dual affiliation arrangements in which programming from two networks is combined into a single schedule are becoming more rare. KEYC-TV in Mankato, Minnesota is one such example, carrying CBS programming on its 12.1 subchannel and Fox on 12.2. KEYC's Watertown, New York sister station WWNY-TV follows this same pattern (CBS on 7.1 and Fox on 7.2), but supplements this with a 15kW low-power station broadcasting in high definition on the same transmitter tower under the control of the same owners, using the same studios to provide a second high definition channel for the Fox affiliate.
Affiliate marketing is commonly confused with referral marketing, as both forms of marketing use third parties to drive sales to the retailer. The two forms of marketing are differentiated, however, in how they drive sales, where affiliate marketing relies purely on financial motivations, while referral marketing relies more on trust and personal relationships.